Health Coach with a PhD and corporate background. Having experienced high performance, stress, burnout and rebuilding my own health, I combine science, real-life experience and practical coaching to h

Ali is a great fitness coach, extremely professional and genuinely passionate about what he does. What I particularly appreciate about working with Ali is his evidence-based approach: he doesn’t rely on generic advice or assumptions, but uses data to understand each individual and build a truly tailored approach.

He looks at the whole picture: training, nutrition, and mindset are all treated as interconnected parts of the process. He pays close attention to things like training performance and progression, but also uses tools such as food diaries to understand eating habits and make nutrition recommendations that are realistic and specific to the person.

At the same time, the focus on data never makes the approach feel impersonal. He pays a lot of attention to the mental side of the process, helping you understand your habits, stay motivated, and build a sustainable relationship with training and nutrition.

And, perhaps just as importantly, he is a genuinely pleasant person to work with: supportive, approachable, and very funny. He makes the process enjoyable while still keeping you accountable and focused on your goals. I couldn’t recommend him more!